One of the more popular variations of advergaming is the creation of a deluxe edition of a game. Such a game is then offered free of charge to players through the client's Web site or is distributed to the client's various partners. Compared to the original version of a release, the deluxe edition often contains fewer levels and game modes. In addition, the deluxe edition can be "reskinned" to mirror the corporate "look" of the client. Games like that not only increases consumer awareness and loyalty but also improves the overall appeal of the brand.
