This section contains Alawar Entertainment's latest press releases. If you're interested in older news, please visit the company's press release archive.
Casual games are small, colorful and captivating computer games with simple rules. Most feature intuitive gameplay, bright graphics and an absence of violence and brutality. Casual games require no long-term time commitment, can be resumed at any time and are very addictive. Another distinguishing feature of casual games is their distribution model. Most are distributed on a shareware, or try-before-you-buy, basis.
More info
In the summer of 2009, Alawar Entertainment surveyed visitors to its Web site (www.alawar.com) with the intent of learning about their casual game preferences as well as creating a sociological portrait of the typical casual gamer. This is a 45-year-old woman living in North America, most likely a housewife, although those parameters do differ from country to country. For instance, the average age of casual gamers in Russia is lower (20-39). In addition, that market is made up of mostly working women. More info.
Over the past few years, casual games have become one of the booming areas of the interactive entertainment market.
According to research by the International Game Developers Association (IGDA)
and the Casual Games Association (CGA), in 2006,
the size of the international casual games market was just shy of $1 billion. According to the IGDA, that
figure will cross the $1.5 billion mark in 2008 (and could go as high as $2 billion), with the North American
share of the market being estimated at $690 million.
Today, the most dynamically developing markets are Western Europe (especially Germany), Asia and Eastern Europe. Despite starting from nothing in 2003, Eastern Europe will deliver $10 million in revenues in 2008. Today, the Eastern European market is growing at a terrific rate, increasing approximately 20-30% each month. As a result, by the end of 2008, the Eastern European market will likely have grown sevenfold compared to 2006. The growth of the market is aided by the fact that around 30% of the casual gaming content created worldwide is being developed in Russia. More info.
This section contains the logos of Alawar Entertainment and the company's primary distribution sites.
You may use them in your printed materials. For additional graphics design elements, screenshots or
other materials, contact us at pr@alawar.com.
More info.
