This section contains Alawar Entertainment's latest press releases. If you're interested in older news, please visit the company's press release archive.
Casual games are small, colorful and captivating computer games with simple rules. Most feature intuitive gameplay, bright graphics and an absence of violence and brutality. Casual games require no long-term time commitment, can be resumed at any time and are very addictive. Another distinguishing feature of casual games is their distribution model. Most are distributed on a shareware, or try-before-you-buy, basis.
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In the summer of 2009, Alawar Entertainment surveyed visitors to its Web site (www.alawar.com) with the intent of learning about their casual game preferences as well as creating a sociological portrait of the typical casual gamer. This is a 45-year-old woman living in North America, most likely a housewife, although those parameters do differ from country to country. For instance, the average age of casual gamers in Russia is lower (20-39). In addition, that market is made up of mostly working women. More info.
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